Ma slipper a Neikeng amayamba kampeni yopumira

Awiri ang'onoang'ono slippers, kusuntha makampani aakulu. Ma slippers ndi makampani azipilala zachikhalidwe ku Jinjiang Nei Keng, ndipo kutukuka kwamakampani otsetsereka kumalimbikitsidwa ndi malonda akunja. Komabe, chaka chino, chokhudzidwa ndi mliri wa COVID-19, mabizinesi achedwetsa kuyambiranso ntchito ndi kupanga, kuchepetsa kwambiri malamulo amalonda akunja, kuchepetsa kupanga, komanso kuchepa kwa ntchito ...

Mabizinesi a Jinjiang slippers omwe ali pansi pamavuto amadziwonetsera okha, koma osati opanda mwayi. Kwambiri, tsegulani njira yatsopano yowulutsira pa intaneti ndikugulitsa katundu, kukumba mozama mumsika wakunyumba, ndikukulitsa zoyendetsa zatsopano; Mkati, pitirizani kuonjezera zoyesayesa za kafukufuku ndi chitukuko, kuwongolera mtengo komanso kuchita bwino.

Tsopano, sungani kuti mukhale ndi zotsatira zabwino, koma chifukwa cha mliriwu, tiyeni tiyang'anenso kuti makampaniwa ali ndi mbiri yachitukuko chazaka zopitilira 40, ikadali kusowa kwamphamvu yolimbana ndi chiopsezo, ma slippers onse. dongosolo makampani akadali opanda ungwiro, kufunafuna apamwamba zosowa chitukuko cha Jinjiang slippers kupirira kwa ogwira ntchito.

Kukakamiza kawiri

Zowonadi, mliriwu, ku zotsatira za mabizinesi akunja, uli paliponse. Ndi malonda akunja - zochokera Jinjiang slippers makampani ndi chimodzimodzi.

Munthu woyenerera yemwe amayang'anira makampani omwe adakana kutchedwa slippers, adauza atolankhani kuti kampaniyo idzakhala gawo lofunikira pamsika wamalonda akunja monga kum'mwera chakum'mawa kwa Asia, bizinesi yakhudzidwa, bizinesi yonse ya kampaniyo ndi pafupifupi 20% yotsika kuposa chaka chatha, "ziyenera kunenedwa kuti malinga ngati malonda akunja, malamulo a bizinesi amakhudzidwa, kukula kwa malo omwe akhudzidwa ndi bizinesi ndi msika waukulu wa malonda akunja, ndi mpikisano wamsika wa malonda awo, monga mtengo, mankhwala. quality ndi zina zotero." Woyang'anira bizinesiyo adatero.

Kwa mabizinesi ambiri otsika, vuto la dongosolo ndivuto lomwe amayenera kukumana nalo; Ndipo dongosolo ndi abwino kwa ogwira ntchito, ndodo chiwongolero mlingo sangakhoze kunyalanyazidwa.

Tnjira zamabizinesi amadzi ndi magetsi

Pansi pa vuto, slippers dzenje anayamba kufunafuna njira kuti atuluke mozungulira mbali zambiri, ndipo anayikidwa mu malo oyamba, ali mu njira mapeto a mphamvu. Kuyambira chaka chino, Jinjiang live kuwulutsa ndi katundu wotchuka m'mafakitale onse, ochulukirachulukira dzenje slippers mabizinezi nawonso "kuyesa madzi" Intaneti moyo kuwulutsa ndi katundu, kusankha "malonda akunja kwa malonda apakhomo", kwambiri bizinesi kuganizira zapakhomo, kufunafuna mwayi wambiri wamabizinesi.

M'mwezi wa Meyi, kuwulutsa kwapadera kwa "Source Good Goods Made in Jinjiang" m'dzenje lamkati la tauni yotchuka ya ma slippers aku China. Mabizinesi amkati a pit slippers onse adawonekera pawailesi yakanema, ndipo yemwe amayang'anira bizinesiyo adabisala ngati nangula wotchuka wapaintaneti kuti anyamule katundu wa ma netizens. Ndikoyenera kutchula kuti zipinda zoulutsira mabizinesi 21 zakhazikitsidwa pamalo owulutsa pompopompo a Jinjiang Slipper Union, zomwe zimapereka ntchito zaulere zamabizinesi, mapulogalamu omanga ndi nsanja zamabizinesi, ndikupereka maphunziro a nangula a mabizinesi otsetsereka.

Pakukonza gawo la malonda a e-commerce, anthu ena ogulitsa nawonso adanenanso kuti, pambuyo pa zonse, malo ogulitsira ndi phindu lakanthawi kochepa, komanso momwe angapangire zokhazikika zotere ziyenera kuganiziridwa ndi mabizinesi.

R&D mosalekeza ndi luso

China pulasitiki Huang Weibing, mkulu wa bungwe nthambi ya nsapato za pulasitiki, ananena kuti mosalekeza luso n'zosapeŵeka, ogula tsopano kuposa kale, kulemera kwapatsidwa kwa khalidwe la katundu wathu ndi makhalidwe ntchito mankhwala, "chinthu ndi maziko a zinthu zonse, osasiyanitsidwa ndi kafukufuku ndi chitukuko ndi kapangidwe mankhwala, ndi chiyembekezo Jinjiang slippers makampani kuonjezera ndalama zake kafukufuku mankhwala ndi chitukuko, kudzera zipangizo zinchito zatsopano, luso latsopano ndi luso, Kupititsa patsogolo phindu lenileni anawonjezera mankhwala. "

Kufufuza kosalekeza ndi luso lachitukuko, kulimbikitsa kupikisana kwa msika wa mankhwala nthawi yomweyo, kuwongolera bwino kumeneku kwakhalanso mchitidwe wosasinthasintha wa mabizinesi ambiri otsetsereka.

Area link kapena slipper development sitepe yotsatira

Kudzera mliri, komanso tiyeni tiyang'ane ndi Jinjiang slippers mabizinesi akadali alibe mphamvu amphamvu kukana chiopsezo vutoli. Pachifukwa ichi, anthu omwe ali m'makampaniwa adanena kuti ndi njira yabwino kuti mabizinesi azitukuka pamodzi ndikuwonjezera mgwirizano wachigawo popanga madera.

Ku China pulasitiki Huang Weibing, mkulu wa bungwe nthambi ya nsapato za pulasitiki, slippers ku China si waukulu mpikisano mwayi pa msika wapadziko lonse, pambuyo pa zonse, Brazil, Russia ndi mayiko ena ayika kale slippers kuchita monyanyira, kuonekera ngakhale slippers wapamwamba mtundu pulasitiki, peyala ya slippers akhoza kugulitsa zikwi za madola "crystal", "Chinese slippers akadali m'ma osiyanasiyana mlingo makamaka, homogeneity mpikisano, Pali malo ambiri kukula, kuphatikizapo zopangidwa, zinthu zatsopano. mapulogalamu ndi zina zotero."

Huang Weibing ananena kuti patapita zaka 40 chitukuko, ndi dzenje slippers pang'onopang'ono anatuluka mu kanyumba makampani akafuna kupanga, kuti olowa ndi mfundo, kuchokera kamangidwe, chitukuko, kupanga nkhungu, zopangira katundu kupanga, ma CD, malonda, bizinesi, mayendedwe ndi zina zotero pa ulalo uliwonse makampani unyolo, wathunthu akatswiri kugawikana kwa ntchito n'zoonekeratu, luso logwirizana ndi chapadera, sikelo amakula mosalekeza, Koma akukumana ndi mavuto ofanana ndi madera ena slipper kupanga ku China, monga homogenization. mpikisano, nkhondo yamitengo, kukwera nkhungu, chipwirikiti chantchito ndi zina zotero. "Ndi njira yabwino kuti mabizinesi akhazikike limodzi ndikuwonjezera kulumikizana kwamadera omwe akupanga."

"Kukhazikitsidwa kwa Mgwirizano wa Jinjiang Slipper, ndi kudzera mu mgwirizano wa Jinjiang Slipper ndi nsanja zosiyanasiyana kuti zikwaniritse mgwirizano waluso, kuthandiza mabizinesi kulumikiza zinthu zambiri, komanso ku Jinjiang Shoe Expo, Canton Fair mwapadera kukhazikitsa holo yotsetsereka, mabizinesi ambiri adalowa nawo pachiwonetserocho. anasaina malamulo, chiwerengero cha alendo ndi kuchuluka kwa zochitika zafika mbiri mkulu. Mtolankhani akumvetsa jinjiang slippers mgwirizano, m'zaka zaposachedwapa, ndi dzenje slippers makampani mogwirizana ndi mayunivesite ndi makoleji, mabungwe kafukufuku sayansi, luso, zipangizo, ogwira ntchito. , kafukufuku ndi chitukuko mbali ya yojambula mosalekeza, anaitanidwa jinjiang kugula, kuponyedwa Shi Zhiku kugunda slippers makampani mmene zinthu zilili, ndi kumanga doko dziko la danga, ophunzira koleji paki upainiya, "sukulu" ndi zina zotero nsanja yophunzitsa ogwira ntchito, Amadalira pa mayunivesite oyenera kukhazikitsa maziko opangira talente ya e-commerce, kuthandiza ma slippers kulowa imakwera kuti ikulitse njira zotsatsira malonda a e-commerce. Ndi khama la anthu onse otsetsereka, Neikeng wapambananso mutu waulemu wa "Shoes Capital of China · Famous Slipper Town".

Pambuyo kuthamanga-mu zaka zingapo zapitazi, chitsanzo chitukuko cha gulu latsimikiziridwa ndi mabizinezi ambiri slippers, "akhoza mwachionekere kumverera chitukuko cha makampani ndi wabwino kwambiri, mpikisano woipa pakati mabizinesi yafupika, mwa mgwirizano pakati Boma ndi mabizinesi, mabizinesi ndi mabizinesi, kuyika zida zothandiza kwambiri kuti zithandizire chitukuko cha mabizinesi. Jinjiang neikeng ikukulitsa bizinesi ya slipper kudzera pakukula kwa gululi, ndikupititsa patsogolo kutchuka, mbiri ndi kukhulupirika kwa zinthu za slipper nthawi zonse.

Kuchokera ku "zosadziwika kwa anthu" kupita ku "blockbuster", kukula kwa mafakitale kukukulirakulira, slipper ya dzenje m'tsogolomu ikukula bwanji? Dzenje m'tawuni ndi kukonzekera, ndikufuna kuchita mbali ya jinjiang slippers mgwirizano motsogozedwa ndi kutsogolera, ndi kukhazikitsa "six" slippers makampani Kukwezeleza polojekiti, pomanga paki mafakitale, ndi msika akatswiri, nsanja Internet, kulimbikitsa mtanda wa m'munsi kafukufuku wa sayansi, gulu la mabizinezi kutsogolera, angapo mankhwala mtunduwu, kufulumizitsa unyolo lonse, ndondomeko lonse Mokweza, "Chinese wotchuka tawuni ya slippers" mtundu nkhondo ".


Nthawi yotumiza: Jun-03-2021